Brand Manager | Consumer (GIT, Cough & Cold)
Aspen Pharma Group
2023-07-28 JHB North
Job Ref #: 280723BMCon
Industry: Pharmaceutical And Medical/Healthcare
Job Type: Permanent
Positions Available: 1
Applicants are invited for the above-indicated vacancy that exists in the Front Shop Consumer Division. The incumbent will report into the Trade & Brand - Marketing Manager. OBJECTIVE: Drive sustainable, profitable growth of the product portfolios/ therapeutic categories with appropriate strategic direction, brand stewardship, tactical implementation and commercial acumen.
Job Description
MAIN DUTIES:
Develop GIT, Cough & Cold portfolio/brand strategy for sustainable business growth and profitability Anticipate future trends in GIT, Cough & Cold usage and the market environment Develop promotional and advertising strategies that grow brand market shares against competitors in all channels (pharmacy, retail, wholesale and informal trade) Analysis of the market, shopper and consumer behaviours and development of insights that are applied to develop robust brand plans Provide creative direction for brand/ portfolios strategies and tactics whilst managing Agency outcomes Implementation, monitoring and measurement of the success of the developed strategies and to ensure that they are flexible to adapt to a dynamic environment Successful implementation and monitoring of the rollout of the above with the required measurements in place for successful outcomes Enthusiastically communicate plans and results with the business leadership and relevant teams within the business at all times Drive, lead and take accountability for the budgeting process, control of A&P expenditure and achievement of financial targets Develop and implement pricing strategies that ensure healthy profit margins and competitive advantage for the GIT, Cough & Cold brands. Continuously communicate with and support the sales teams with high levels of integrity and urgency to help them achieve sales targets Ability to manage the cross-functional networks and channel resources for the portfolio to drive profitable growth with the required and shared accountability to achieve business targets Understand, challenge and implement the regulatory requirements to develop and implement strategies and tactics that drive brand growth Forecasting accuracy and stock management which entails minimizing stock write-off costs and returns Managing wholesalers’ stock holding and backorders. Using insights acquired both internally and externally to accurately assess market potential for new product introductions and/or renovations of existing products Managing and taking the lead/accountability in driving the New Product Launch process together with the relevant stakeholders like NPL, Demand Planning, Regulatory Affairs, Medical and others Lead and utilise both internal and external conferences, and congresses to position GIT, Cough & Coldbrands as foremost in the target audience’s minds Sense of urgency in the resolution of customer queries
Job Requirements
QUALIFICATION & EXPERIENCE:
Must have a completed Matric/Grade12 Relevant Post matric Commercial /Health Science qualification 3+ years FMCG /Marketing industry experience Minimum 3 years brand management within FMCG/Health segment Applicable industry knowledge Sound financial acumen Proficiency in Excel, PowerPoint, Outlook and Word Ability to work on Qlikview models is advantageous
SKILLS & COMPETENCIES:
ENTHUSIASM, PASSION AND HIGH ENERGY ARE KEY REQUISITES
Commercial acumen Digital marketing skills Analytical skills Project management Networking ability Interpersonal skills Ability to perform under pressure Self-starter and self-motivated Sense of urgency Prioritizing and planning Verbal and written communication skills Aptitude for continuous learning Influential and impactful presentation skills Adaptability and flexibility in a changing environment
The job applicant acknowledges, agrees, accepts, and understands that the Company (Pharmacare Limited t/a Aspen Pharmacare), has a mandatory Covid-19 Vaccination Policy and Plan which, inter alia, provides for mandatory vaccination for customer-facing employees . Mandatory Covid-19 vaccination applies to this job vacancy. As such, in applying for and if applicable accepting an offer of employment for this job role, the applicant warrants that s/he is fully vaccinated and that his/her vaccination status is valid and up to date. The Job applicant’s electronic vaccination certificate, as issued by the NDOH, must be provided if the job application results in an offer and subsequent acceptance of this offer of employment. The applicant acknowledges, further, that there is no particular reason that he/she would refuse any future booster or vaccination requirements that may/should be recommended by the South African health authorities.
Aspen is committed to the principles of equal employment opportunity and suitably qualified job applicants are invited to submit their CV online on or before 04th August 2023. Preference will be given to applicants from designated groups through a fair recruitment and selection process in accordance with laws governing employment equity, where such laws are applicable to the Aspen entity that will employ the successful candidate. If you have not heard from the HR department within 30 days of this advert closing, please consider your application unsuccessful.
Internal Applications must be completed using an Aspen mailing address after applicants have had informed their direct line managers of their application
